Kids O’Clock launched in 2020 as an online marketplace for conscious parents, to buy and sell preloved kids clothes. The platform compiles the best kids wear brands, from newborn to 14 years old. All styles, from vintage to preppy, good to pristine condition; from one family to another. Good quality items were made to last longer and we believe they shouldn’t be thrown away. We give people the chance to give them a second life and lengthen their lifespan. Becoming a parent doesn't have to increase your footprint or cost the earth.

A child will wear approximately 200 pieces of clothing in their first few years, yet 80% of a child’s wardrobe is only worn a handful of times as they go through multiple sizes and growth spurts, equating to over 183M outgrown children’s clothing sitting in the back of EU wardrobes.